Backlink kya hota hai?

Search Engine Optimization me Backlinks sabsezyada use kiye jane wale term me se ek hai. Beginners ko backlink ke meaning ko samajhne me thoripareshanihoti hai. Is post me hum backlink ke bare me batane wale hai, umeed hai keis post ko parhnekebaadaap backlink ke bare poori tarahsejaanjayenge.

What is Backlinks?

Backlink aisa link hai jo ek website ko dusri website se link karta hai. Jub koi website kisidusre website se link hota hai to use backlink kahte hai. Search engine pe website ke rank pe backlink bahutzyada impact dalta hai. Yahi wajah hai ki website keSEO ranking ko improve karnekeliyeisebahut important mana jata hai. Search engine search result ko display karnekeliyekayi factors ka use karkeranking ko calculate karte hai. In factors me backlinking bhiek important factor hai.

Aise webpages jispebahutsaare backlink hote hai wosabhi major search engine pe high-rank pe hote hai. Jitne bhi backlink hamare website pe hote hai wosabhinatural hone chahye. Iska matlab hai ki website pe backlink bananekeliyeartificial ways ka use nahikarnachahye. Link ki quality quantity sezyadaimportant hai.

Backlinks ke importance ki wajahse website owner backlink pane keliyebahutse bad practices follow karte hai jaise– backlink purchase, sell aur exchange. Search engine is tarahke practices ko recommend nahikarta hai. Aise practice me suspected website ko search engine penalize aur deindex kardeta hai.

Backlinks se related common terms

Link Juice: Link juice kisi bhi article ya website ke homepage ko link karne ke liye kisi website ki taraf se pass kiya jata hai. Link juice article ki ranking aur domain authority ko improve karta hai. Link juice ko no-follow link ke through pass hone se roka ja sakta hai.

No-follow Link: No-follow link tag ke zarye se koi website kisi dusre website ko link juice pass nahi karta hai. Page ke ranking me no-follow link kuch bhi contribute nahi karta hai. Kisi unreliable site se link-out karne ke liye no- follow link ka use kiya jata hai.

Do-follow link: Aise link jo link juice pass karte hai do-follow link kahlata hai. By default post pe use kiyegayasabhi link do-follow hota hai.

Linking Root Domains: ye aapke website pe kisi unique domain se aa rahe backlink ko refer karta hai. Agar koi website aapki website se 10 baar bhi link karta ahi to bhi wo ek linked root domain consider kiya jata hai.

Low Quality Links: Aise link jo harvested sites, automated sites, spam sites aur porn sites  se aate hai use low quality links kahte hai. Low quality links aapki website ke liye bahut nuqsan dah hote hai. Aise site se backlink lene se bachna chahye.

Internal Links: Aisa link hai jo same domain me ek page ko dusre page se link karta hai.

Anchor Text: Aisa text jise hyperlink ke liye use kiya jata hai use Anchor Text kaha jata hai.